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Brussels Motor ShowProduct demos, sampling, stand activation and consumer advice: our promotional staff in Brussels and product specialists bring your brand to life at trade shows, road shows and activations, in the capital and across Belgium. Every team is briefed on your key messages before each assignment.
French, Dutch, English: your brand speaks every consumer's language, everywhere in Belgium.
Products, key messages and activation goals: your dedicated coordinator briefs every product specialist before the assignment.
Trade show, road show or one-day activation: 5 working days are enough as standard, and our 24/7 line handles the unexpected.
Contracts, Dimona declarations and NSSO (ONSS) obligations handled by us: no paperwork for your brand.
A product specialist does not recite a spec sheet. They grab attention in a few seconds, start the conversation and get people trying your product, then hand over to your sales team at the right moment. We select people who are comfortable with the public, curious about your brand and able to talk about it accurately, in French, Dutch or English.
European institutions, event agencies and brands: since 1996, Protéine has provided qualified teams for events in Brussels and throughout Belgium.
From 115 Google, Infobel & Facebook reviews
Jo-Maëlys, Edificio (translated from French)
Road shows, in-store demos, sampling and field activations: our product specialists engage consumers and turn every contact into measurable interest in your brand.
On your stand, they draw people in, demonstrate your products and qualify visitors before handing over to your sales team.
Partner villages, sponsor stands and VIP areas: product demos and brand activation right in the middle of the crowds at a sporting competition.
A product specialist represents your brand to the public for the duration of a trade show, an activation or a road show. They present your products, demonstrate them, answer questions and point each person to the offer that suits them. Their role goes beyond being friendly: they need to know your product well enough to talk about it accurately, and to spot the contacts that deserve your sales team's attention.
At Protéine, these assignments go to people selected for their ease with the public, their polished appearance and their languages. Since 1996, our teams have worked at more than 25,000 events in Brussels and across Belgium.
Both terms often cover the same family of assignments, with a difference in the level of involvement:
On most activations, we combine both profiles depending on your goals: visibility, product trial or lead generation.
A brand ambassador is the face of your brand in the field. They adopt its tone, its codes and its dress, and they are how the public forms its first impression. Brands such as BMW, Audi, Porsche, Renault and Delvaux are among the clients who have called on our teams.
To keep the image consistent, outfits are adapted to your visual identity with our Mix & Match system and more than 50 accessory colours, or you can supply a custom outfit of your own.
Our product specialists work on every promotional format:
At a trade or consumer show, the product specialist takes over from the welcome team. They engage interested visitors, demonstrate your products and qualify the contact before introducing them to your sales team. For stand welcome, badge handout and visitor directions, our trade show hostesses complete the set-up.
The right number depends less on the size of the stand than on what you expect from each contact. Four questions are enough to size the team:
Your coordinator works out the staffing with you during the scoping stage, combining event hostesses, promotional staff and product specialists if needed. For an activation repeated across several sites, we keep the same team from one site to the next wherever possible, so they grow more confident with your product.
The quality of an activation is decided before the day itself. Every assignment starts with scoping your goals, followed by a detailed team briefing 24 to 48 hours before: your products, your key messages, your customers' frequently asked questions and the results you expect. On the day, a dedicated coordinator stays on site or reachable, and we offer you a debrief after the event.
A community of more than 1,900 hosts, hostesses and stewards from which we choose the profiles closest to your brand. You can build a list of preferred profiles to see the same faces from one activation to the next.
Full Belgian compliance: contracts, Dimona declarations and NSSO (ONSS) obligations are handled by us.
No surprises on the day: a 24/7 emergency line, and a back-up plan in case of a last-minute absence.
Protéine works in Brussels, Flanders and Wallonia. As standard, 5 working days are enough to set up an activation, and you receive a free quote within 24 business hours.
Answers to the most common questions about our services and the way we work.
Our teams showcase your brand on stands, activations or at point of sale, anywhere in Belgium.
Describe your event in a few lines. Personalised reply within 24 business hours.
For last-minute requests or during an event, reach our coordinator directly.
